Erika Stenson

Head of Marketing, Sales and Business Development

Erika Stenson joined the museum in 2010. She has a depth of experience in providing vision and leadership in organizational development, community relations, international marketing, operations, government relations and business development in both the private and public sectors. In her over-20-year career, she has proven successful in delivering on the strategic alignment of business against organizational goals and objectives and has provided direction and advice on strategy, planning and implementation to clients and partners in many sectors.

She is an alumna of Harvard Business School, a communications and advertising accredited professional, and has a diploma in applied communications. Erika currently sits on the Board of Tourism Victoria, is a vice chair and chair of the Finance and Membership committee, and is on the executive of BC Museums Association, chairing the Finance committee. She was on the 2015/16 Canadian Museums Association Awards Jury. She is a past board for Big Brothers Big Sisters Victoria, was a member of University of Victoria’s Congress of the Humanities 2013 Community Partnerships committee, and a Royal BC Museum representative on the marketing committee of the National Association of Natural History Museums.

As head of Marketing, Sales and Business Development, Erika’s extensive portfolio includes responsibility for the marketing communications team, wholesale program, media relations and corporate communications, membership, publishing department, licensing, consumer and economic impact research and other related activities. She also leads on business development strategy and sponsorship initiatives through the development of partnership programs related to building long-term meaningful relationships.

Contact Erika Stenson